Use of IT in P's of marketing

Let's consider hotel business. Hotels sell accommodation, food and beverages and entertainment services to their guests. These are the products of the hotel business.

Pricing of the services provided by hotel is done based on different calculations like investment, expenses, market condition and price decided by the competitors.
To fix correct price, hotel can use information system which takes data related to the investment, expenses and expected profit. Information system can provide different values for the price of service based on the input. Users can tweak the input values also to see the possible price for the services.

Place : Hotels provide service inside their premises. How to provide service? what kind of service will be required by what kind of guest? When to provide specific services? How to maintain quality of services? What is the status of staffs, equipment, tools, kits, etc.? Hotel employees can use information system to answer these questions. Information systems like property management system, human resource system helps employees of the hotel in providing timely service, and maintenance of quality of services.

Promotion :How to make customers, guests know about the services, nature / quality of services provided by the hotel?
Hotel can use online tools like email, social media networks, search engines, websites, online video channels to information customers, guests about their services, their schemes etc.

Promotion : A team of people is required to run, execute marketing campaigns. All the members of marketing campaign must have clear understanding of the marketing objectives, goals, schedules, action plans. Coordination among the team members is of utmost importance. Marketing team can use online communication tools like skype, viber to communicate, share data, files with each other cost-effectively and efficiently.

Process : How fast the service/product can be delivered to the customers? Information system helps to schedule services, provide efficient route, help to figure out problems / issues easily.